We understand that a pricing strategy is more than just a number:
it’s a key strategic tool to enable better business insight, maximize value and competitiveness. We help companies of all sizes and sectors to define optimal and tailored pricing, using advanced models that integrate 3 essential perspectives:
Cost
We analyze the direct and indirect costs associated with the product or service to ensure that prices cover operational needs and generate healthy margins. This approach ensures sustainability and profitability.
Client
We assess price sensitivity and perceived value for different market segments. This allows us to customize prices that maximize conversions, reinforce customer loyalty and communicate a clear value proposition.
Market
We study the competitive landscape, identifying benchmarks in the industry and detecting opportunities to strategically position your offer, either by price or differentiation.
Who can benefit?
This type of analysis is ideal for companies in various sectors:
Retail and FMCG
Dynamic pricing adjustments based on distribution channels, seasonality, promotions and customer sensitivity.
Technology and software
Subscription, freemium or tiered pricing models, aligned to perceived value.
Manufacturing and logistics
Price optimization based on costs and production flows.
Professional Services
Pricing based on perceived value and customer-specific segmentation.
Impact on key areas
Marketing
Enhances the perception of value by aligning prices with tangible and intangible benefits. It also evaluates the impact of additional features or discounts on the customer’s decision.
Sales
Generates pricing strategies that simplify the conversion process, while increasing satisfaction and loyalty.
Logistics and supply chain
Enables a balance between demand and capacity, optimizing inventories and strengthening relationships with suppliers.
Operations
Identifies optimal margins to improve financial flows and align the organization around shared objectives.
